What Typeform is
Typeform is a no-code platform for building forms and surveys. Its AI can generate forms from a prompt and adapt follow-up questions to each respondent.
A newsletter operator could use it for signup forms, reader surveys and feedback. It integrates with ActiveCampaign.
Typeform also offers Growth Flow for lead follow-up and Research Flow for studies.
Who it is for
Typeform has no single audience. Case studies come from marketing agencies and a talent team, and its features point to marketers, sales teams and researchers.
A newsletter operator who wants a reader survey, a feedback form or a signup form can use it. Operators who want a free tool with no response cap may find the free plan too small, since it limits responses each month.
What you can do with it
Typeform's core product is Intelligent Forms. AI builds a form from a prompt, adds follow-up questions based on earlier answers, and analyzes the results by topic and sentiment.
Two newer products sit beside it. Growth Flow enriches leads, builds customer segments and sends follow-up messages. Research Flow runs AI-moderated studies, with text, video and voice interviews and a panel of paid participants.
Plans and pricing
There are seven plans: Free, Basic, Plus, Business, Talent, Growth Flow and Enterprise. Free has basic features and a monthly response limit. Basic adds AI form creation, conditional logic and webhooks. Plus removes Typeform branding and adds a custom subdomain. Business adds drop-off and conversion tracking and live chat support.
Talent is aimed at HR teams. Growth Flow adds Smart Insights, a Salesforce integration and email and SMS follow-ups. Enterprise has custom pricing. Prices are on its pricing page.
What it works with
Typeform works with ActiveCampaign, Calendly, CallRail, Intercom, Klaviyo, Slack, Stripe, Webflow and Zapier. It also works with Google Calendar for scheduling and PayPal for payments.
Webhooks and integrations start on the Basic plan. Zapier connects it to other tools. Growth Flow sends personalized messages by email, SMS and other tools. A newsletter list tool like ActiveCampaign or Klaviyo can sit on the other end.
Things to know before you choose
Typeform branding stays on forms until the Plus plan. Custom domains and custom fonts are Enterprise only. The free plan has a monthly response limit, and the number is not published.
You can switch plans at any time. Prepaid subscriptions cannot be paused. A cancellation takes effect at the end of the paid period, and forms and responses are kept, but forms may close to new responses.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Builds forms and surveys with AI form creation, adaptive follow-up questions and response analysis.
- Used for
- Collecting reader feedback, surveys and sign-up details.
- Free plan
- Yes, with basic features and a limited number of responses a month. The monthly limit is not published.
- How it charges
- Monthly or yearly billing by plan. Add-ons such as Contacts and Automations are billed monthly.
- Works with
- ActiveCampaign, Calendly, Klaviyo, Slack, Stripe, Webflow and Zapier.
- AI features
- AI form creation from a prompt, Clarify with AI follow-up questions, and AI analysis of results on higher plans.
- Key features
- Intelligent Forms, AI form creation, Clarify with AI follow-up questions, topic and sentiment analysis, drop-off analysis, Growth Flow lead follow-up, Research Flow studies, and Data Enrichment.
- Plans
- Free (basic features), Basic (AI creation, logic, webhooks), Plus (no branding, custom subdomain), Business (conversion tracking, live chat), Talent (HR teams), Growth Flow (lead follow-up), Enterprise (custom limits, SSO, white label).
- Support
- Priority support with live chat starts on the Business plan. Enterprise adds a dedicated account manager.
- Company
- Founded in 2012 by Robert Muñoz and David Okuniev. Address: Barcelona, Spain.
- Last checked
- October 10, 2026
Questions operators ask about Typeform
Is there a free plan?
Yes. It includes basic features with a limited number of responses each month.
Can I switch plans?
Yes. You can upgrade, downgrade or switch at any time. Cancellations take effect at the end of the paid period.
Does Typeform use AI?
Yes. It can generate forms from a prompt and create follow-up questions. Analysis tools are on higher plans.
Does it connect to email platforms?
Yes. ActiveCampaign, Klaviyo and Zapier are among its integrations.
Does Typeform remove its branding on every paid plan?
No. Typeform branding stays on the Basic plan. It is removed starting at Plus.
Can I use my own domain for forms?
Plus includes a custom subdomain. Full custom domains are Enterprise only.
What happens to my forms if I cancel?
The cancellation takes effect at the end of the prepaid period. Forms and responses are kept, but forms may close to new responses.