What OptinMonster is
OptinMonster is a lead generation tool for websites. It builds popups, floating bars, slide-ins, inline forms, welcome mats and other campaigns.
A newsletter owner could use it to show a sign-up box to the right visitors. It offers display rules, exit-intent technology, A/B testing and 700+ templates.
It connects to email platforms and works with WordPress and other site builders.
Who it is for
OptinMonster serves ecommerce stores, bloggers, publishers and creators, agencies, small businesses and enterprise. It also serves membership sites, online courses and non-profits.
A newsletter operator with a website could use it to show sign-up boxes to visitors. It needs a website to place campaigns on, so it does not suit a newsletter with no site. Agencies can use sub-accounts and role-based access. It has over a million users.
What you can do with it
You build campaigns from 700+ templates with a builder that needs no coding. Types are popups, floating bars, slide-ins, gamified campaigns, welcome mats and inline optins.
Targeting includes exit intent, scroll depth, time on site, page and URL rules, device, location and returning visitors. You can run A/B tests, schedule campaigns and view conversion analytics. Other tools include OnSite Retargeting, MonsterLinks, an InactivitySensor for mobile, countdown timers and revenue attribution.
Plans and pricing
There are four plans: Basic, Plus, Pro and Growth. Basic covers 1 site and 2,500 impressions a month. Plus adds A/B testing and covers up to 2 sites. Pro adds Exit Intent and badge removal. Growth adds geolocation, retargeting and custom branding.
Introductory pricing applies to the first year, and renewals are at full price. All plans have a 14-day money-back guarantee.
What it works with
OptinMonster works with WordPress, Shopify, WooCommerce, Magento, Squarespace, Wix and any HTML website. It has native connections to major email marketing platforms and CRMs.
Zapier, webhooks, Uncanny Automator and a public API are other ways to connect. Google Analytics and webhooks start on Pro, and eCommerce integrations on Growth.
Things to know before you choose
Plans are billed annually by default. Campaigns are not turned off when you pass your impression limit, and you are upgraded automatically when available.
Exit Intent and Zapier start at Pro, and A/B testing starts at Plus. The WordPress plugin shows campaigns up to 500 times free. Basic includes unlimited campaigns and subscribers. Support from a real person is on Basic.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Builds popups, floating bars, slide-ins, inline and other campaigns with display rules, templates and A/B testing.
- Used for
- Collecting newsletter sign-ups from website visitors.
- Free plan
- No. There are only paid plans, with a 14-day money-back guarantee.
- Starting price
- Basic is $9 a month, billed yearly; first-time customers get an introductory discount.
- How it charges
- By campaign impressions, not pageviews, with limits on sites and impressions per plan. Basic covers 1 site and 2,500 impressions.
- Works with
- MailChimp, HubSpot, Klaviyo, Zapier, WordPress, Shopify, WooCommerce, Squarespace and Wix, plus webhooks and an API.
- Key features
- Popups, floating bars, slide-ins, welcome mats, inline optins, Exit-Intent technology, A/B testing, 700+ templates, display rules, countdown timers, conversion analytics.
- Plans
- Basic, Plus (A/B testing), Pro (Exit Intent, badge removal), Growth (geolocation, retargeting, custom branding), each with higher site and impression limits.
- Support
- Documentation, a help center, a contact form, and Real Human Support on Basic.
- Company
- Operated by Retyp, LLC.
- Last checked
- October 10, 2026
Questions operators ask about OptinMonster
Is there a free plan?
No. There are only paid plans, with a 14-day money-back guarantee.
What is an impression?
An impression is counted each time a visitor sees a campaign. Plans are priced on impressions, not pageviews.
What if I go over my limit?
Campaigns are not turned off. You are upgraded automatically when possible.
Which popups can it make?
Popups, floating bars, slide-ins, gamified boxes, welcome mats and inline forms, among others.
Can I run A/B tests?
Yes, from the Plus plan up. Auto-winner promotion is also available.
Does it work on WordPress?
Yes. WordPress is supported, along with Shopify, WooCommerce, Squarespace, Wix and any HTML site.
Can an agency manage several sites?
Yes. It has sub-accounts and role-based access for agencies. Pro includes 2 sub-accounts and Growth has unlimited sub-accounts.