MailerLite

What MailerLite is

MailerLite is an email marketing platform for email marketers and businesses that want advanced email tools without complicated software. More than 1 million businesses use it.

A newsletter operator can use it to send campaigns, build forms and pop-ups, run automations, make landing pages and websites, and take paid newsletter subscriptions.

A/B testing is on all plans, including the free plan.

Who it is for

MailerLite is for email marketers and businesses that want advanced features without complicated tools. It serves small businesses and creators such as course creators, authors, photographers, fitness coaches, restaurants, gyms and non-profits. More than 1 million businesses use it.

It also serves ecommerce sellers and anyone selling digital products or paid newsletters. It was founded by designers.

What you can do with it

MailerLite has a drag-and-drop newsletter editor with 70 or more content blocks, an automation builder, pop-ups and sign-up forms, and landing page and website builders.

It also has segmentation, dynamic content, Smart Sending, an AI email generator, a subject line generator, reporting, a quiz maker, an email verifier, a preference center, RSS campaigns and blog creation. For income it supports digital products and paid newsletter subscriptions.

Plans and pricing

There are four plans. Free costs $0 for up to 250 subscribers and 2,500 emails a month, with 2 seats. Comfort starts at $12 a month, with 3 seats, and adds unlimited templates, auto-resend, a preference center and removal of the MailerLite logo.

Power starts at $25 a month, with unlimited seats, automations, landing pages and forms. Enterprise has custom pricing for 200,000 or more subscribers. Annual billing saves 10%, and nonprofits get 30% off after verification.

What it works with

MailerLite has 150 or more integrations, including ChatGPT and Claude through MailerLite MCP, Shopify, WooCommerce, Stripe, Zapier, WordPress and Canva. It also has a Mailchimp importer for subscribers, custom fields and segments.

Transactional email is handled by MailerSend, a separate product. Enterprise can add a dedicated IP. The free plan includes 100 or more integrations.

Things to know before you choose

On Free, sending is locked above 250 active subscribers until you upgrade or remove subscribers. On paid plans, going over a tier moves you to the next tier and charges that price. Billing counts every address active at any point in the cycle, even if deleted later.

Comfort allows 10 times the top of your subscriber tier in emails each month. Power allows unlimited emails under fair use. Each account needs its own plan, with no multi-account discount.

At a glance

From the company's own pages. Prices and plans change, so confirm on their site.

What it does: Drag-and-drop email editor with 70+ content blocks, automations, pop-ups and forms, landing pages, websites, segmentation, Smart Sending, reporting and A/B testing.
Used for: Sending newsletters and campaigns and building an audience with forms and landing pages.
Free plan: Yes. Free for up to 250 subscribers and 2,500 emails a month, with 2 seats. If active subscribers go over 250, sending is locked until you upgrade or remove subscribers.
Starting price: Comfort starts at $12 a month. It can be billed yearly, which saves 10%, or monthly.
How it charges: By subscriber count and sending volume. You pay for the number of subscribers you have and the volume you send.
Works with: ChatGPT and Claude through MailerLite MCP, Shopify, WooCommerce, Stripe, Mailchimp, Zapier, WordPress and Canva. There are 150+ integrations.
AI features: An AI email generator, plus an AI writing assistant and subject line generator on Comfort. The free plan has MCP access for tools like Claude and ChatGPT, limited and excluding sending.
Key features: Drag-and-drop editor with 70+ blocks, automations, pop-ups and forms, landing pages, websites, segmentation, Smart Sending, A/B testing, reporting, digital products and paid newsletters.
Plans: Free (250 subscribers), Comfort (unlimited templates, auto-resend, no MailerLite logo), Power (unlimited automations, pages and forms), Enterprise (success manager, optional dedicated IP).
Support: Free has community support. Comfort has 24/7 email support, Power adds 24/7 live chat, and Enterprise has priority support and a dedicated success manager.
Company: MailerLite was founded by designers.
Last checked: October 10, 2026

Questions operators ask about MailerLite

Is MailerLite free?

Yes, up to 250 subscribers and 2,500 emails a month, with 2 seats, 3 automations and 1 website. Sending locks if active subscribers go above 250.

How does MailerLite count subscribers for billing?

Active subscribers are counted cumulatively within each billing cycle, and the count resets monthly on your billing anniversary. On paid accounts, going over a limit moves you to the next tier and your card is charged.

Can I sell paid newsletters with MailerLite?

Yes. Paid newsletter subscriptions and digital product sales are part of its monetization tools.

How many emails can I send on a paid plan?

On Comfort, the limit is 10 times the top of your subscriber tier each month. For example, the up-to-1,000 tier allows 10,000 emails monthly.

Does MailerLite offer a trial of paid features?

Yes. Every new account gets a 14-day trial of premium features with no credit card required. Your data stays in the account afterward, but premium features become unavailable until you upgrade.

Does MailerLite offer discounts?

Annual billing saves 10%. Nonprofits get 30% off paid plans after verifying their status. Only one discount can be applied at a time.

Can I move my list from Mailchimp?

Yes. A Mailchimp importer brings over subscribers, custom fields and segments.