What EmailOctopus is
EmailOctopus is an email marketing platform. It is focused on making email marketing easy, and it does not sell SMS.
A newsletter operator can use its drag-and-drop editor, automations, sign-up forms, tags, segments, custom fields and reports. Templates can be generated in your brand colors. A developer API connects websites and apps.
The free plan covers 2,500 subscribers. Paid plans move with subscriber count and monthly email volume.
Who it is for
EmailOctopus focuses on making email marketing easy. Its editor, templates and forms are aimed at people who want to send without design skills.
A newsletter operator with a small or growing list who wants a free start would use it. EmailOctopus does not sell SMS. Lists above 500,000 subscribers need a custom quote.
What you can do with it
Features include scheduled campaigns, fields, tags, unique templates, forms, reports and automations. A drag-and-drop editor builds emails, and templates can adapt to your brand colors.
Accounts also get landing pages and a developer API for connecting websites and apps. Segments help send to the right people at the right time.
Plans and pricing
Starter is free for up to 2,500 subscribers and 10,000 emails a month. It has EmailOctopus branding on emails, 1 landing page, 1 form and 1 user, and reports are kept 30 days. Pro is $9 a month billed yearly.
Pro removes the branding and gives full design control, unlimited landing pages, forms and users, and reports kept forever. Yearly billing saves 10%. There is no free trial, but the free plan has no time limit.
What it works with
It works with over 1,000 apps. There is an official WordPress plugin and a Zapier connection. Shopify connects through Zapier.
Amazon SES users are directed to separate EmailOctopus Connect pricing.
A developer API connects websites and apps to your lists, for tools without a ready-made integration.
Things to know before you choose
If your list outgrows your plan, you are moved to a plan that fits and emailed about it. You can downgrade or cancel auto-renewal before your next billing period, and Pro can be cancelled at any time.
Support is email and chat for the first 30 days on the free plan, and priority chat and email on Pro. Payment is by major cards and PayPal through Stripe. Nonprofits get a 20% lifetime discount.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Drag-and-drop email editor, automations, sign-up forms, landing pages, segmentation and reports.
- Used for
- Sending newsletters and managing a subscriber list.
- Free plan
- Yes. Starter is free for up to 2,500 subscribers and 10,000 emails a month, with 1 landing page, 1 form and EmailOctopus branding on emails.
- Starting price
- Pro is $9 a month billed yearly.
- How it charges
- By subscriber count and monthly email volume. Plans change automatically as the list grows, and lists above 500,000 need a custom quote.
- Works with
- WordPress through an official plugin, Zapier, and Shopify through Zapier. It works with over 1,000 apps.
- Key features
- Drag-and-drop editor, automations, sign-up forms, landing pages, tags, fields, segments, scheduled campaigns, reports and a developer API.
- Plans
- Starter is free with branding and limits. Pro removes branding and adds unlimited pages, forms and users.
- Support
- Email and chat for 30 days on Starter, then priority chat and email on Pro. Average live chat response is 9 seconds.
- Last checked
- October 11, 2026
Questions operators ask about EmailOctopus
Is EmailOctopus free?
There is a free Starter plan for up to 2,500 subscribers and 10,000 emails a month. It includes 1 landing page and 1 form, and emails carry EmailOctopus branding.
What happens if my list grows past my plan?
You are moved to the plan that fits and emailed about it, so you do not need to adjust payment plans yourself.
Does EmailOctopus work with WordPress?
Yes. There is an official EmailOctopus plugin for building sign-up forms in WordPress.
Are there discounts for nonprofits?
Yes. Nonprofits get a 20% lifetime discount.
How long are reports kept?
30 days on the free plan and forever on Pro.
Can I remove the EmailOctopus branding?
Yes, on Pro. Branding removal is a Pro feature.
Which payment methods are accepted?
Major credit and debit cards and PayPal, processed through Stripe.