Kit

What Kit is

Kit was formerly called ConvertKit. It is an email-first operating system for creators, covering email creation, automations and audience management.

A newsletter operator can use it to send emails, build landing pages and forms, run visual automations, take paid newsletter subscriptions, and use Recommendations to appear in other creators' emails.

Paid plans include a free migration service, and there is a 14-day free trial with no credit card required.

Who it is for

Kit is built for artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters and YouTubers.

It fits an operator who wants to sell as well as send, such as digital products, paid newsletters or sponsorships. Someone who only wants a plain sending tool would use a small part of what Kit offers.

What you can do with it

The tools are grouped into four areas. Grow covers Analytics, Subscriber Signals, Recommendations, landing pages and forms. Send covers the email designer, email marketing and deliverability.

Automate covers Visual Automations, the Kit App Store and Kit MCP. Earn covers Commerce, Paid Recommendations, a paid newsletter and newsletter sponsorships. Recommendations pay $1 to $5 or more per subscriber signup.

Plans and pricing

The Free plan costs $0, covers up to 10,000 subscribers and has 1 user. Creator is $33 a month, or $390 billed yearly. It adds Visual Automations, sequences, Kit MCP, polls, SMS marketing, removal of Kit branding and 2 users. Pro adds Subscriber Signals, engagement analytics, A/B testing, a referral system, unlimited users and a Growth Concierge team.

Creator and Pro have a 14-day free trial with no credit card. Paid plans include free migration.

What it works with

Kit has a Kit App Store with apps such as Transistor.fm, SavvyCal, Canva, GIPHY, Circle, Broadcast Boost, TeachKit, Sponsy, Lex and Senja. Patreon also works with Kit.

Kit MCP connects AI tools such as Claude, ChatGPT and Gemini to a Kit account. Pro includes Facebook custom audiences. Apps and integrations are included from the Creator plan up.

Things to know before you choose

Kit's own fee on digital products and subscriptions is 0.6%, which includes card processing fees. A table also shows 3.5% plus 30 cents for each plan. Paid Recommendations are on Creator and Pro, with a Kit fee of 23.5% of earnings.

The Free plan has 1 user and no Visual Automations, and Kit branding stays on. Which plans include newsletter sponsorships or abandoned checkout recovery is not published.

At a glance

From the company's own pages. Prices and plans change, so confirm on their site.

What it does: Email designer, tagging and segmentation, landing pages and a newsletter site, visual automations, a digital store, paid subscriptions, recommendations and sponsorships.
Used for: Sending a creator newsletter and growing and selling to the audience.
Free plan: Yes. Free for up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts. It has 1 user, no visual automations, and Kit branding stays on.
Starting price: Creator is $33 a month for 1,000 email subscribers, shown as $390 billed yearly. No monthly billing option is shown.
How it charges: By plan and subscriber count. Kit takes 0.6% on digital products and subscriptions, which includes card processing fees. Paid Recommendations carry a 23.5% Kit fee.
Works with: Patreon, Canva, Transistor.fm, SavvyCal, GIPHY, Circle, Broadcast Boost, TeachKit, Sponsy, Lex and Senja through the Kit App Store.
AI features: Kit MCP connects Claude, ChatGPT, Gemini and others to a Kit account on Creator and Pro. Subscriber Signals on Pro does automated audience research. A Kit AI assistant handles most support questions.
Key features: Email designer, Visual Automations, landing pages and forms, Recommendations, Paid Recommendations, paid newsletter, Commerce, newsletter sponsorships and Subscriber Signals.
Plans: Free (up to 10,000 subscribers), Creator (automations, SMS, no Kit branding, 2 users), Pro (Subscriber Signals, A/B testing, referral system, unlimited users).
Support: help@kit.com, a knowledge base, Kit University, a Hire a Kit Expert option and a demo request. Creator has 24/7 email and chat support, and Pro has 24/7 priority support.
Company: Made by Kit, which was formerly called ConvertKit.
Last checked: October 10, 2026

Questions operators ask about Kit

Is Kit the same as ConvertKit?

Yes. ConvertKit is now Kit.

Does Kit have a free plan?

Yes. The free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Visual automations and removing Kit branding need a paid plan.

What does Kit charge on paid sales?

Kit takes 0.6% on digital products and subscriptions, which includes card processing fees. A comparison table also shows 3.5% plus 30 cents, and how the two figures relate is not explained.

Can Kit help me move from another platform?

Yes. Paid plans include a free migration service.

What support do I get on each plan?

Creator has 24/7 email and chat support, and Pro has 24/7 priority email and chat support. There is also a knowledge base and Kit University.

Can I send SMS from Kit?

SMS marketing is on the Creator plan. It is not on the Free plan.

Do I get a discount on Pro?

There was a 25% off Pro annual offer ending November 7, 2026. The first-year discount applies only to year one, then the standard rate applies.