Side by side
| Kit | Constant Contact | |
|---|---|---|
| Free plan | Yes. Free for up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts. It has 1 user, no visual automations, and Kit branding stays on. | There is no free plan. You can get a full refund within 30 days of signing up. |
| Starting price | Creator is $33 a month for 1,000 email subscribers, shown as $390 billed yearly. No monthly billing option is shown. | Lite starts at $10 a month billed annually. Lite is also advertised at $20, so confirm the current price. |
| How it charges | By plan and subscriber count. Kit takes 0.6% on digital products and subscriptions, which includes card processing fees. Paid Recommendations carry a 23.5% Kit fee. | By plan, with the price based on the number of contacts and email sends. Overage fees may apply. Prepaying for 12 months saves up to 15%. |
| Works with | Patreon, Canva, Transistor.fm, SavvyCal, GIPHY, Circle, Broadcast Boost, TeachKit, Sponsy, Lex and Senja through the Kit App Store. | There are 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify and Eventbrite. |
| AI features | Kit MCP connects Claude, ChatGPT, Gemini and others to a Kit account on Creator and Pro. Subscriber Signals on Pro does automated audience research. A Kit AI assistant handles most support questions. | An AI copy generator on all plans, and an AI campaign builder on Standard and Premium. |
Prices and plans change. We checked these figures on October 10, 2026, so confirm them before you buy.
What Kit is
Kit was formerly called ConvertKit. It is an email-first operating system for creators, covering email creation, automations and audience management.
A newsletter operator can use it to send emails, build landing pages and forms, run visual automations, take paid newsletter subscriptions, and use Recommendations to appear in other creators' emails.
Paid plans include a free migration service, and there is a 14-day free trial with no credit card required.
What Constant Contact is
Constant Contact is an email and social media marketing platform aimed at small businesses. It includes a drag-and-drop email editor, email templates, an AI copy generator, signup forms and reporting.
A newsletter operator would use it to design and send issues, manage a contact list and schedule social media posts beside each send.
It sells three plans named Lite, Standard and Premium, plus a Multi-Account option for teams that need five or more accounts.
Which one fits
Kit and Constant Contact start differently. Kit is free for up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts. Constant Contact has no free plan and offers a full refund within 30 days.
Kit's Creator plan is $33 a month for 1,000 email subscribers. Constant Contact's Lite is $10 a month billed annually, and is also advertised at $20, so confirm the current price. If you sell digital products or paid subscriptions, Kit charges a 0.6% fee on those. If you want social media posting next to email, Constant Contact offers that.
Is Kit the same as ConvertKit?
Yes. ConvertKit is now Kit.
Does Kit have a free plan?
Yes. The free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Visual automations and removing Kit branding need a paid plan.
Does Constant Contact have a free plan?
No. There are only paid plans: Lite, Standard and Premium. You can cancel and get a full refund within 30 days of signing up.
How is Constant Contact priced?
Plan prices are based on the number of contacts and email sends, and overage fees may apply. Prepaying for 12 months saves up to 15%, and nonprofits can save up to 30%.