A newsletter often needs two kinds of help beyond sending. One is seeing how readers reach your website. The other is moving sign-ups and other data between apps.
Google Analytics and Plausible cover website traffic. Zapier, Make, Airtable and Notion cover automation and keeping records. Each row shows the free plan and starting price, and Google Analytics has no starting price.
At a glance
| Free plan | Starting price | |
|---|---|---|
| Google Analytics | Yes. The tools are free of charge. A separate tier, Analytics 360, has no published price. | Not published. |
| Plausible Analytics | No. There is a 30-day free trial with no credit card required. | Starter is $9 a month for one site on monthly billing. Yearly billing gives 2 months free. |
| Zapier | Yes. 100 tasks a month, two-step Zaps only, and 15-minute polling. | Professional 750-task tier is $19.99 a month billed yearly, or $29.99 billed monthly. |
| Make | Yes. 1,000 credits a month, 2 active scenarios, no time limit. | Core is $12 a month for 10,000 credits, billed monthly or yearly at a discount. |
| Airtable | Yes. It is made for individual users, very small teams, or those with lightweight needs. Numeric limits are not published. | Team is $20 per user per month when billed annually. |
| Notion | Yes. Limits include 5 MB file uploads, 7 days of page history and 10 external guests. | Plus is $10 per member per month. Yearly billing saves up to 20%. |
Prices and plans change. We checked these figures on October 10, 2026, so confirm them before you buy.
What each one is
Google Analytics
Google Analytics is a free tool that shows how people find and use a website or app, including traffic from email campaigns. Seeing how many people reach a newsletter's website and where they came from, including email campaigns.
Plausible Analytics
Plausible Analytics is a lightweight website analytics tool that uses no cookies and shows traffic and campaign results on one page. Tracking how many newsletter readers reach a website and which campaigns bring them.
Zapier
Zapier is an automation platform that connects apps so newsletter tasks, like adding subscribers, run on their own. Moving sign-ups and data between a newsletter tool, forms and other apps.
Make
Make is a visual automation platform that connects apps and AI agents, useful for moving newsletter data between tools. Moving subscriber and form data between a newsletter tool and other apps.
Airtable
Airtable is a relational database platform with automations, custom interfaces and AI, used to organize data and workflows. Keeping newsletter data such as sponsors, pitches or contributors in one shared database.
Notion
Notion is a workspace that keeps team information in one place and adds AI to find answers and run recurring work. Keeping a newsletter team's notes, ideas and recurring tasks in one workspace.
How to choose
Start with the job. Traffic reports, automatic hand-offs between apps and a shared place for sponsor or contributor notes are three different needs, and these tools are built for different ones.
Then check how each one charges. Zapier counts tasks and Make counts credits, Plausible tiers by monthly pageviews, and Airtable and Notion charge per seat or member on paid plans. Open the full page for any tool to see what it works with.
Is Google Analytics free?
Yes. The tools are free of charge. A separate product called Analytics 360 has no published price.
Does Plausible need a cookie banner?
No. Plausible does not process personal data or track individual users and uses no persistent identifiers.
Is Zapier free?
Yes. The free plan has 100 tasks a month and two-step Zaps.
Is Make free?
Yes. There is a free plan with 1,000 credits a month and 2 active scenarios. It has no time limit.
Is Airtable free?
Yes. There is a Free plan made for individual users, very small teams, or those with lightweight needs.