What Plausible Analytics is
Plausible Analytics is a privacy-friendly alternative to Google Analytics. It uses no cookies, needs no cookie banner and does not track individual users.
A newsletter operator can use it to see how many readers reach the newsletter's website, track campaigns with UTM tags, set goals and share a dashboard publicly or with chosen people.
Plausible has a 30-day free trial. Paid plans are priced by monthly pageviews.
Who it is for
Plausible serves ecommerce, SaaS, agencies, creators and publishers, public sector, white-label analytics and enterprise.
It measures a website, not the inside of an email. A newsletter operator with a website, archive or signup page could use it to see how many readers arrive and which campaigns bring them. An operator who wants only open and click stats from a sending tool would not need it.
What you can do with it
Plausible offers UTM campaign tracking with automatic channel grouping, a real-time dashboard that updates every 30 seconds, funnels and user journeys. It also offers scroll depth tracking and codeless goals for file downloads, form completions and external link clicks, plus custom events and revenue tracking.
Other features are a Search Console connection, AI tool traffic monitoring, and built-in filtering of bots, referrer spam and data center traffic.
Business plans add saved and shared segments, annotations, shared links and embedded dashboards.
Plans and pricing
Plausible offers a 30-day free trial with no credit card required. Paid plans are priced by monthly pageviews, and yearly billing gives 2 months free.
Starter is $9 a month for 1 site. Growth is $14 a month for up to 3 sites and 3 team members. Business is $19 a month for up to 10 sites and 10 team members, and adds ecommerce revenue attribution and a consolidated view across sites.
Enterprise is custom priced and adds single sign-on, a managed proxy and scheduled raw data exports. Prices are for monthly billing.
What it works with
Plausible works with Google Analytics data import, Search Console, a Looker Studio connector, a Google Tag Manager template, a WordPress plugin and an NPM package. It also sends email and Slack reports.
Integration guides cover Shopify, Webflow, Squarespace, Wix, Next.js, Ghost and Hugo. Docs also cover importing historical data from Google Analytics and importing stats from CSV files.
A Stats API is available on Business and above, and a Sites API on Enterprise.
Things to know before you choose
Plausible uses no cookies and no persistent identifiers, and no cookie banner is required.
Data retention is 3 years on Starter and 5 years on Business. The Stats API limit is 600 requests per hour on Business. The pageview slider runs from 10k to 10M+ monthly pageviews, and Starter covers up to 10k.
Priority support is for Enterprise.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Shows website traffic, campaign tracking by UTM tags, goals, funnels and user journeys on one real-time dashboard.
- Used for
- Tracking how many newsletter readers reach a website and which campaigns bring them.
- Free plan
- No. There is a 30-day free trial with no credit card required.
- Starting price
- Starter is $9 a month for one site on monthly billing. Yearly billing gives 2 months free.
- How it charges
- A subscription tiered by monthly pageviews, with plans that scale up to 10M+.
- Works with
- Google Analytics import, Google Search Console, Google Tag Manager template, Looker Studio connector, WordPress plugin, NPM package, email and Slack reports, and a Stats API on Business and above.
- Key features
- Real-time dashboard, UTM campaign tracking, codeless goals, funnels and user journeys, scroll depth, Search Console connection, shared links and email or Slack reports.
- Plans
- Starter for 1 site, Growth for up to 3 sites, Business for up to 10 sites with revenue attribution, and Enterprise with custom pricing, single sign-on and data exports.
- Support
- Documentation, a contact page, a feedback board with a public roadmap, a blog and a public status page. Priority support is for Enterprise.
- Company
- Founded by Uku and Marko and running since 2018. It is self-funded, has no outside investors, is open source with public code on GitHub, and processes visitor data on EU-owned infrastructure.
- Last checked
- October 11, 2026
Questions operators ask about Plausible Analytics
Does Plausible need a cookie banner?
No. Plausible does not process personal data or track individual users and uses no persistent identifiers.
Is there a free trial?
Yes. There is a 30-day free trial with no credit card required.
How is it priced?
By monthly pageviews. On monthly billing, Starter is $9 a month for one site, Growth is $14 for up to 3 sites and Business is $19 for up to 10 sites.
Can I share the stats with someone?
Yes. A dashboard can be shared publicly or with specific people through shared links.
Can I bring in my Google Analytics history?
Yes. There is an import from Google Analytics for historical data, and a CSV import for other stats.
Can someone else see my stats without a login?
Yes. Shared links let a dashboard be shared publicly or with specific people.
How long does Plausible keep my data?
3 years of data retention on Starter and 5 years on Business. Enterprise is 5 years or more.