Mailchimp

What Mailchimp is

Mailchimp is an email and SMS marketing platform with automations, analytics and AI tools. Example users include restaurants, non-profits, ecommerce, small businesses and professional services.

A newsletter operator can use it for email campaigns, templates, popup forms, audience tools and reporting. SMS is an add-on in select countries and needs approval.

It connects with 300+ apps.

Who it is for

Mailchimp has pages for restaurants, entertainment and leisure, non-profits, ecommerce, small businesses, professional services and mid-market companies. It also has pages for agencies, freelancers and developers.

It suits an operator who wants email and SMS marketing for a business or organization, not only a newsletter. SMS is an add-on in select countries and needs application and approval.

What you can do with it

Mailchimp offers email marketing, SMS marketing, AI marketing tools, marketing automations, content creation tools, social media marketing, reporting and analytics, templates and audience tools. It also has a lead generation platform, transactional email and a mobile app.

Popup forms are on every plan. Email scheduling and removal of Mailchimp branding start on Essentials. Standard adds customizable popup forms and custom-coded templates that can be sent. Premium adds predictive segmentation and enhanced automation flows.

Plans and pricing

There are four plans: Free, Essentials, Standard and Premium. Free covers 250 contacts and 1 seat. Essentials adds 3 seats, scheduling and removal of Mailchimp branding. Standard adds 5 seats, branded templates, custom reports and a no-cost generative AI add-on. Premium has unlimited seats, SSO, phone support and A/B testing.

Paid plans are tiered by contact count. Prices are on its pricing page.

What it works with

Mailchimp has 300 or more integrations, including Shopify, WooCommerce, Canva, Zapier, Square, Wix, Squarespace, Stripe, Salesforce, LinkedIn, WordPress and Facebook.

Developers get a Marketing API, a Transactional API and webhooks. SMS is an add-on on Essentials, Standard and Premium, and is not on the Free plan. Other named connections include QuickBooks Online, Meta Lead Ads, Lightspeed, Calendly and Make.

Things to know before you choose

Free is limited to 500 sends a month or 250 a day, and sending pauses if a limit is passed. Paid plans bill overages instead. Monthly sends are 10 times contacts on Essentials, 12 times on Standard and 15 times on Premium.

Custom-coded templates can only be created, not sent, on Free and Essentials. A 14-day trial covers Essentials and Standard. Premium has a one-month trial for qualified new customers, arranged through sales.

At a glance

From the company's own pages. Prices and plans change, so confirm on their site.

What it does: Email and SMS marketing with automations, templates, popup forms, audience tools, reporting, and transactional email as a separate feature.
Used for: Sending email campaigns and automations to a contact list.
Free plan: Yes. Free for up to 250 contacts with a maximum of 500 sends a month or 250 a day, 1 seat and 1 audience. Mailchimp branding stays on and generative AI is not included.
How it charges: By contact tier. Paid plans bill monthly or annually at the rate for your tier, and overages are billed automatically when limits are passed. Pay-as-you-go email credits are an alternative for infrequent senders.
Works with: Shopify, WooCommerce, Canva, Zapier, Square, Stripe, Salesforce, WordPress and QuickBooks, among 300+ integrations.
AI features: Generative AI features are on the Standard and Premium plans, not on Free or Essentials. Intuit Intelligence is in beta with limited availability and can make mistakes.
Key features: Email and SMS marketing, automations, templates, popup forms, audience tools, reporting, A/B testing on Premium, transactional email and a Marketing API.
Plans: Free (250 contacts), Essentials (scheduling, no Mailchimp branding), Standard (branded templates, custom reports, AI add-on), Premium (unlimited seats, SSO, A/B testing).
Support: A Help Center and a Hire an Expert option. Free has email support for the first 30 days. Essentials and Standard have 24/7 email and chat. Premium has phone and priority support.
Company: Owned by Intuit. The Rocket Science Group is the trademark holder.
Last checked: October 10, 2026