Campaign Monitor

Campaign Monitor is an email marketing platform and services provider operated by Marigold. It has a template builder, marketing automation, segmentation, transactional email and signup forms.

A newsletter operator would use it to design and send email campaigns. It serves publishing among other industries.

Its AI tools include Marketing Studio, which generates email campaigns and visuals, and an AI Email Booster that suggests pre-send changes.

Who it is for

Campaign Monitor is for full-stack marketers on small teams, solopreneurs and agencies. Its industries include retail, nonprofit, entertainment, publishing, technology and travel. Campaign Monitor is part of Marigold.

A newsletter operator who wants a template builder, automation and segmentation would use it. Agency features such as sub-accounts, client dashboards and private labeling are also available, which suit people who send for clients.

What you can do with it

It has an Email Template Builder, Marketing Automation with a visual journey designer, Transactional Email, Segmentation, Personalization and Signup Forms. Reporting tools are called Marketing Monitor and Analytics.

Smart features include Marketing Studio, AI Email Booster and Segment Mapper. Lite includes an AI Writer. Marketing Studio holds Email Workspace, Creative Lab, Brand Hub, Translation and Social Suite. A Website Builder and SMS are also available.

Plans and pricing

Plans are Lite, Essentials, Premier and Enterprise. Lite allows 2,500 sends a month and adds drip campaigns, unlimited signup forms and transactional email. Essentials adds unlimited sends, inbox preview and priority support. Premier adds send time optimization, advanced segments, phone support and the website builder.

Enterprise is a custom annual contract with a dedicated account manager. Billing is monthly or annual, and annual plans get 10% off. Prices are on its pricing page.

What it works with

Integrations include Salesforce, WordPress, Shopify, Unbounce, Intercom, OptinMonster, Facebook Lead Ads through Zapier, AdRoll, Raiser's Edge NXT, Lexer and Qgiv.

It also connects to analytics and project management tools, and a full directory is available. There is an API as well.

Apps are grouped by purpose, such as growing lists, advertising and customer records, so you can look for tools by the job you need.

Things to know before you choose

There is a 30-day free trial limited to 500 contacts and 500 emails, and no permanent free plan.

If you go over your send limit or subscriber count, you are told and can upgrade or pay for extra emails. The website builder is a $10 a month add-on on Lite and Essentials. The 10% annual discount does not apply to agency or multi-team plans. Nonprofits get 15% off through sales.