What ActiveCampaign is
ActiveCampaign is a marketing platform that covers email marketing, SMS marketing and WhatsApp messaging. It connects to more than 1,000 apps and serves more than 180,000 businesses.
A newsletter operator would use it to send newsletters and set up automated email flows. Its Campaign Reference tool lets a user start a new campaign from past top performers instead of a blank page.
Its AI agents can draft the next campaign and run recurring tasks. AI limits depend on the plan.
Who it is for
ActiveCampaign is built for marketing automation for any business, and it serves more than 180,000 businesses. Its testimonials come from a fitness business, a nonprofit and a retailer.
A newsletter operator who wants automated sequences, segmentation and several channels would use it. An operator who only sends a plain weekly issue would be buying a platform built for more than that, as its CRM, SMS and WhatsApp options show.
What you can do with it
ActiveCampaign offers email marketing, SMS marketing and WhatsApp messaging. Its Active Intelligence tools draft the next campaign from your past emails, automations and segments, and can run recurring tasks.
Campaign Reference builds a new campaign from your top-performing emails. A brand kit keeps campaigns on brand. It also keeps memory and custom instructions across workflows. Add-ons cover CRM pipelines, sales engagement, AI translations, SMS and transactional email.
Plans and pricing
The email plans are Starter, Plus, Pro and Enterprise. Starter limits automations to five actions each. Plus adds unlimited automation actions and landing pages. Pro adds advanced segmentation, attribution tracking and three users. Enterprise adds custom objects, SSO, five users and a dedicated account team.
Price depends on contact count, in bands from under 500 to over 250,000. Plans are billed annually. Prices are on its pricing page. There is a 14-day free trial with no credit card.
What it works with
ActiveCampaign connects to more than 1,000 apps. They include Stripe, Typeform, Webflow, Salesforce, Shopify, WooCommerce, Zapier, Google Sheets, Zendesk and Wix.
There are also connectors to ChatGPT and Claude, so you can ask questions about your marketing data from those tools.
Apps are grouped by use, such as ecommerce and loyalty, lead generation, analytics and reporting, and marketing automation. You can also filter by the plan an app works with.
Things to know before you choose
Email send limits are 10 times contacts on Starter and Plus, 12 times on Pro and 15 times on Enterprise. Users are 1 on Starter and Plus, 3 on Pro and 5 on Enterprise. Active Intelligence is limited on Starter and Plus and unlimited on Pro and Enterprise.
There is a 30-day money-back guarantee, with no setup costs or hidden fees. Onboarding and contact migration are free.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Email, SMS and WhatsApp marketing with automation, segmentation and AI tools.
- Used for
- Sending newsletters and automated email flows to a contact list.
- Free plan
- No. There is a 14-day free trial with no credit card required.
- How it charges
- By number of contacts, in bands from under 500 to over 250,000. Plans are billed annually.
- Works with
- Shopify, WooCommerce, Stripe, Zapier, Typeform and Webflow, among more than 1,000 apps.
- AI features
- Active Intelligence includes an AI campaign builder, AI content and image generation, an AI automation builder and predictive sending. Access is unlimited on Pro and Enterprise and limited on Starter and Plus.
- Key features
- Active Intelligence, Campaign Reference, brand kit, scheduled tasks, segmentation, automation, landing pages, SMS and WhatsApp messaging.
- Plans
- Starter is the entry plan. Plus adds landing pages and unlimited automation actions. Pro adds advanced segmentation and tracking. Enterprise adds custom objects, SSO and an account team.
- Support
- Email and chat support, priority on Enterprise and Pro, basic on Plus and Starter. Free onboarding, contact migration, tutorials, workshops and a knowledge base are included on all plans.
- Company
- Founded in 2003 by CEO Jason VandeBoom and headquartered in Chicago, with offices across Latin America, Europe and APAC.
- Last checked
- October 10, 2026
Questions operators ask about ActiveCampaign
Is there a free plan?
There is no free plan. ActiveCampaign offers a 14-day free trial with no credit card required.
How is pricing set?
Pricing depends on the number of contacts. You can move to the next contact band or plan without penalties or losing features.
What plans exist for email?
The email plans are Starter, Plus, Pro and Enterprise. Higher plans add users, segmentation depth and AI access.
Does it have AI?
Yes. It has an AI campaign builder, AI content and image generation and predictive sending. AI translations and AI actions are paid add-ons.
Does ActiveCampaign help move my list from another platform?
Contact migration and onboarding are free on all plans.
Can I get my money back?
There is a 30-day guarantee. The company gives a full refund if you are not satisfied after 30 days.
Can I send SMS or WhatsApp messages too?
Yes, as separate options. SMS and WhatsApp messaging are sold as add-ons or WhatsApp plans, and combined email and WhatsApp plans are available.