What Sponsy is
Sponsy is an all-in-one sponsorship management platform for newsletters. It keeps ad slots on one calendar, gives advertisers a branded portal to upload and approve creative, and pulls open and click data from the email platform into reports.
It is for newsletter operators, local newsletters and media companies.
The Starter plan has no monthly fee and charges a set amount for each slot a sponsor books.
Who it is for
Sponsy is for newsletter operators, local newsletters and media companies. It suits teams that manage several publications and many sponsor placements, often moving off spreadsheets.
A newsletter operator who already sells ads and wants one place for slots, advertisers, creative and reports would use it. One with no sponsors yet would find less to manage. Customers include TLDR, The Rundown AI and Last Week in AWS.
What you can do with it
Ad Inventory shows all ad slots across publications on a calendar with live availability. The Customer Portal is a branded page where advertisers upload assets and approve creative. Ad Reports pull opens, clicks and click-through rate from the email platform and can be scheduled to go to advertisers.
Other named parts are Automations, a Revenue Dashboard, an Advertiser CRM, Pipeline Forecasting, Deals, Storefront and a Growth Engine for adding placements.
Plans and pricing
The plans are Starter, Pro and Custom. Starter is $0 a month plus $5 per booked slot, and the first 5 slots are included. Pro is $49 a month for up to 10 booked slots, with bands up to 200 slots at $599. Slots beyond a band cost $5 each.
Pro adds 10 publications, 20 seats, unlimited storefronts, e-signatures, roles and advanced analytics. Custom is contract pricing with training and priority support.
What it works with
Sponsy connects to beehiiv, ActiveCampaign, Kit, Campaign Monitor, Omeda, Mailchimp, Ghost, Sailthru, HubSpot and Zapier. There are 20+ integrations in total, with a full list on its integrations page.
There is also an API and an MCP connection. On Starter these are read-only. On Pro they are read-write. Sponsy also has free tools: a Newsletter LTV Calculator, a Newsletter Valuation Calculator and an Ad Report Generator.
Things to know before you choose
Starter is limited to 3 publications with 5 placements each, 2 seats, 1 storefront and 2 automations. Slots are counted per calendar month, so a slot booked for 3 months counts once in each month.
Concierge onboarding is $1,000 on all plans. Link tracking and the conversion pixel are in private beta and are sold as add-ons. You can cancel anytime. Over 200 slots a month needs a custom contract.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Manages newsletter sponsorships with an ad inventory calendar, advertiser customer portal, ad reports, automations, a revenue dashboard and an advertiser CRM.
- Used for
- Selling, scheduling and reporting on newsletter ad slots.
- Free plan
- Yes, in effect. Starter is $0 a month, with the first 5 booked slots included. Limits include 3 publications, 2 seats and 1 storefront.
- Starting price
- Pro is $49 a month for up to 10 booked slots. Pro runs from $49 to $599 by band.
- How it charges
- By booked sponsorship slot. Starter costs $5 per booked slot. Pro is a monthly fee by slot band, with $5 for each slot beyond the band.
- Works with
- beehiiv, ActiveCampaign, Kit, Campaign Monitor, Omeda, Mailchimp, Ghost, Sailthru, HubSpot and Zapier. There are 20+ integrations in total.
- Key features
- Ad Inventory calendar, Customer Portal, Ad Reports, Automations, Revenue Dashboard, Advertiser CRM, Pipeline Forecasting, Deals, Storefront and a URL builder.
- Plans
- Starter (no monthly fee, $5 per booked slot), Pro (monthly fee by slot band, more seats and e-signatures), Custom (contract pricing, training, priority support).
- Support
- Regular support on Starter, fast on Pro, priority on Custom. Documentation, tutorials, guides and hi@getsponsy.com are available.
- Company
- Operated by Sponsytech ÖU. Customers include TLDR, Payload, The Rundown AI, Last Week in AWS and Demand Curve.
- Last checked
- October 11, 2026
Questions operators ask about Sponsy
Does Sponsy charge a monthly fee?
Not on Starter. Starter is $0 a month plus $5 per booked slot, with the first 5 booked slots included. Pro is $49 a month for up to 10 booked slots.
Which email platforms does it connect to?
beehiiv, ActiveCampaign, Kit, Campaign Monitor, Omeda, Mailchimp, Ghost, Sailthru, HubSpot and Zapier, among 20+ integrations.
Can advertisers upload their own ads?
Yes. Branded customer portals let advertisers upload assets and approve creative.
Does it report on ad results?
Yes. Ad reports pull data from the email platform, fetch opens, clicks and click-through rate, and can be scheduled to go to advertisers.
Do I need a credit card to start?
No. No credit card is required to start. The Starter plan has no monthly fee.
Can Sponsy move my existing sponsors and bookings in?
Yes, through concierge migration. It moves publications, sponsors, deals and upcoming bookings, sets up the workspace and trains your team. Concierge onboarding is $1,000.
What happens if I delete a paid slot on Starter?
You get a credit that does not expire. It is used before your card is charged again. Moving a slot to another date is free.