What Paved is
Paved is a newsletter ad network with sponsorships and native ads across more than 3,000 newsletters. It is part of the Redbrick family of brands.
A newsletter publisher creates a free profile, sets availability and prices, and approves or refuses booking requests from a dashboard. Paved handles contracts, invoices and payouts.
Paved offers two kinds of ads for publishers: scheduled flat-fee placements and dynamic pay-per-click ads that use a code snippet in the newsletter.
Who it is for
Paved is a marketplace that connects newsletter publishers with advertisers. For publishers, there are size minimums by ad type. Scheduled flat-fee ads are for newsletters with at least 50,000 subscribers. Dynamic pay-per-click ads are for publishers with at least 1 million monthly impressions.
A smaller newsletter would not meet the minimums. A larger one that wants advertisers brought to it, and wants invoicing handled, is the fit.
What you can do with it
Publishers set their own availability and prices, can refuse advertisers, and can offer discounts on direct booking rates. A self-serve dashboard covers booking requests, creative review and availability.
Paved handles invoicing, contracts and payouts, reviews every ad by hand before it goes live, and filters bot clicks from metrics. Publishers also get performance reporting and a booking page on their own domain.
Plans and pricing
Paved has no plans for publishers. Creating a profile is free and listing a newsletter costs nothing. There are no subscription fees.
Publishers set their own rates. A commission rate and a payout schedule are not published; separate publisher terms cover those details. Advertiser budget tiers run from under $1,000 to $25,000+. Those are advertiser budgets and not publisher fees.
What it works with
Pay-per-click ads run through a code snippet that a publisher adds to the newsletter. Ad spots are filled automatically when the newsletter is sent.
A creative assistant and an MCP connector are among its tools. There is also a Booker product for publishers. Open, click and conversion tracking is reported for each campaign.
Things to know before you choose
The size minimums apply: 50,000 subscribers for scheduled ads and 1 million monthly impressions for dynamic ads.
Commission rates, payout timing and contract length are not published. Paved is part of the Redbrick family of brands. Publishers can also earn 5% on transactions for 6 months by referring an advertiser or another publisher.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Connects advertisers with newsletter publishers for flat-fee sponsorships and pay-per-click native ads, and handles invoicing and payouts.
- Used for
- Selling sponsorship slots in a newsletter to advertisers without finding each buyer one by one.
- Free plan
- Yes. Publishers pay nothing to list a newsletter, and there are no subscription fees.
- How it charges
- No subscription fee. Publishers set their own rates, and Paved handles invoices and payouts. A fee percentage is not published.
- Works with
- PPC ads run through a code snippet added to the newsletter.
- AI features
- A creative assistant, an MCP connector, and dynamic ads that can be tested and optimized by an algorithm.
- Requirements
- Scheduled flat-fee ads: at least 50,000 subscribers. Dynamic native PPC ads: at least 1 million monthly impressions.
- Key features
- Scheduled flat-fee sponsorships, dynamic pay-per-click native ads, a publisher dashboard, booking requests, creative review, a custom booking page, performance reporting and bot-click filtering.
- Plans
- No plans or subscription fees are published. Publishers list for free.
- Support
- A knowledge base, a contact page and a demo request form.
- Company
- Paved is part of the Redbrick family of brands. It reaches 3,000+ newsletters.
- Last checked
- October 10, 2026
Questions operators ask about Paved
Does it cost money to list my newsletter on Paved?
No. You pay nothing to list your newsletter and there are no subscription fees.
How big does my newsletter need to be?
Scheduled flat-fee ads need at least 50,000 subscribers. Dynamic native PPC ads need at least 1 million monthly impressions.
Who handles payment from advertisers?
Paved handles invoicing, contracts and payouts. Advertisers pay only for real human clicks on PPC ads, since bots are filtered out.
Does Paved have a referral program?
Yes, for publishers. Publishers earn 5% on transactions for 6 months after referring an advertiser or another publisher.
Can I refuse an advertiser?
Yes. Publishers can refuse advertisers. They also set their own availability and prices.
Are the ads checked before they run?
Yes. All ads are manually reviewed before going live. Paved also filters bot clicks out of metrics.
How do the pay-per-click ads get into my newsletter?
You add a code snippet to your newsletter. Ad spots are then filled automatically each time you send.