What Passionfroot is
Passionfroot is an AI agent for creator-led marketing, built around an agent called Zest. Brands use it to find creators, send outreach, pay creators and track results.
Creators get a free tier with a media kit that shows audience stats, plus scheduling, booking forms, payments and messaging. beehiiv and Substack are among supported platforms.
Creators set their own rates. Payments run through the platform and invoices and payouts show in a dashboard.
Who it is for
Passionfroot is aimed mainly at brands, especially B2B marketing and growth teams. It also has a separate section for creators.
A newsletter writer who wants paid sponsorships from brands can sign up as a creator. beehiiv and Substack are among supported platforms. Brand customers include marketing teams at companies such as Intercom, Figma and HubSpot.
What you can do with it
For creators, the free tier includes a media kit with live stats, scheduling, booking forms, payments and messaging. Creators also get access to brand deals from the platform's ad network.
For brands, an AI agent called Zest plans campaigns, finds creators and drafts outreach. Other tools are an action center, FrootWallet for paying creators, and analytics on reach, engagement, spend and return per post.
Plans and pricing
There is one creator plan, Get Started, at $0. Signing up and using the platform costs nothing up front.
Brands pay a 2% fee on each transaction. When Passionfroot matches a creator with a brand, it takes a 15% fee that includes payment processing. Creators set their own rates. No brand subscription price is published.
What it works with
Passionfroot supports X, beehiiv, Substack, LinkedIn, YouTube, Instagram and TikTok as platforms.
Payments run through the platform, and invoices and payouts show in a dashboard. The creator side links the media kit to your audience numbers.
Things to know before you choose
The 15% fee applies when Passionfroot matches you with a brand. A payout schedule, a payout minimum and usage limits are not published.
Brand pricing is not published. You can get started for free or talk to the team. The legal entity is Passionfroot GmbH. Signing up as a creator is free, and creators keep control of their own rates.
At a glance
From the company's own pages. Prices and plans change, so confirm on their site.
- What it does
- Lets brands find and pay creators for sponsored content, and gives creators a media kit, booking forms, payments and messaging.
- Used for
- Getting paid sponsorships from brands for a newsletter audience.
- Free plan
- Yes. There is one creator tier, Free at $0.
- How it charges
- Brands pay a 2% fee on each transaction. When Passionfroot matches a creator with a brand, it takes a 15% fee that includes payment processing.
- Works with
- X, beehiiv, Substack, LinkedIn, YouTube, Instagram and TikTok.
- AI features
- The agent Zest plans campaigns, finds creators, drafts and sends outreach, tracks post performance and recommends creators and formats.
- Key features
- Media kit with live stats, scheduling, booking forms, payments, messaging, the Zest agent, creator discovery, outreach drafting, an action center, FrootWallet and per-post analytics.
- Plans
- One creator plan, Get Started, at $0.
- Support
- A talk-to-our-team booking link, a get in touch option and a help center.
- Company
- The legal entity is Passionfroot GmbH.
- Last checked
- October 10, 2026
Questions operators ask about Passionfroot
Does Passionfroot cost creators anything?
No. The Free tier is $0 and signing up is free. Brands cover a 2% transaction fee.
What fee applies if Passionfroot finds me a brand deal?
When Passionfroot matches you with a brand, it takes a 15% fee that includes payment processing costs.
Can newsletter writers use it?
Yes. beehiiv and Substack are among supported platforms, and newsletter creators are featured in its examples.
Who sets the price of a sponsorship?
You do. Creators set their own rates.
What is Zest?
Zest is the AI agent that builds campaign strategy from a prompt. It also finds creators, drafts outreach and recommends creators and formats.
How do I get paid?
Payments are processed through the platform. You can track invoices and payouts in your dashboard. No payout schedule is published.
Which brands use it?
Brands on the platform include Intercom, ElevenLabs, Figma, Framer, Auth0, Replit, Gamma, HubSpot and Attio.