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ReferralHero

ReferralHero is software for referral, affiliate, contest and waitlist programs that can be used to grow an email list.

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What ReferralHero is

ReferralHero is AI-powered referral and affiliate program software. It helps build a waitlist, contest, affiliate or referral program.

A newsletter owner could use it to reward readers for sharing a sign-up link. It offers plug-and-play widgets, or a full link into a marketing funnel, plus an analytics dashboard.

It integrates with several email platforms.

Who it is for

ReferralHero suits both junior marketers and experienced growth marketers. Its industries include SaaS, mobile apps, fintech, home services, dentists and med spas.

A newsletter operator could use it to reward readers for sharing a sign-up link. Its examples come from businesses that reward customers, so a newsletter needs to set up its own flow. It also serves offline businesses and services.

What you can do with it

You can launch referral, affiliate, waitlist or pre-launch contest programs, and work with influencers. Each customer gets a unique referral link to share. A referred person becomes a customer, and the sender unlocks a reward.

It includes plug-and-play widgets, full integration into your funnel, optional gamification, social sharing and an analytics dashboard. Setup hints and tutorials are included. It also has a Net Promoter Score product and influencer partnerships.

Plans and pricing

Free Forever is $0 for up to 25 subscribers with ReferralHero branding. PRO is $199 a month for up to 10,000 members, and PREMIUM is $399 a month for up to 50,000 members. PREMIUM adds ReCaptcha and SMS verification.

Enterprise is custom. SMS and cash or gift card payouts have separate charges. Paid plans show your own branding and include analytics, an anti-fraud algorithm, coupon codes, API access and unlimited campaigns. Annual prepay gives three months free.

What it works with

ReferralHero has 30 integrations. Email tools include ActiveCampaign, AWeber, Kit, Klaviyo, MailChimp, Moosend and Sendlane. Others include HubSpot, Salesforce, Zapier, Stripe, Shopify, WordPress, Typeform and Google Analytics.

It integrates with over 500 external services. A REST API is also available. Other integrations include Calendly, Fomo, Typeform, ClickFunnels, GoHighLevel, Intercom, Slack, Twilio, Unbounce and Instapage. Kit is listed under its older name, ConvertKit.

Things to know before you choose

It shows two plans named PREMIUM at different prices and describes trials of 7 and 10 days.

Every paid tier has a subscriber cap. Check the plan details on the pricing page before you sign up. The free plan shows ReferralHero branding. SMS messaging is pay as you go and billed weekly. Separate privacy and terms documents are published for HIPAA participants.

At a glance

From the company's own pages. Prices and plans change, so confirm on their site.

What it does
Builds referral, affiliate, contest and waitlist programs with widgets and an analytics dashboard.
Used for
Getting readers to refer others to a newsletter.
Free plan
Yes. $0 a month for up to 25 subscribers, with all PRO features and ReferralHero branding.
Starting price
$199 a month for the PRO tier, which covers up to 10,000 members.
How it charges
A flat monthly fee per tier with a member cap. SMS, MMS and Verify are pay-as-you-go.
Works with
ActiveCampaign, AWeber, ConvertKit, Klaviyo, MailChimp, Moosend, Sendlane, Carrd, WordPress, Zapier and others.
AI features
It is branded as AI-powered.
Key features
Referral programs, affiliate programs, waitlists, contests, widgets, analytics dashboard, anti-fraud algorithm, coupon codes, automation emails, custom sender domain, API access.
Plans
Free Forever, PRO, PREMIUM, Enterprise.
Support
24/7 technical support, 50+ Support Center articles, RH Academy, Crash Course, blog, and email at support@referralhero.com.
Last checked
October 10, 2026

Questions operators ask about ReferralHero

Is there a free plan?

Yes. It is $0 a month for up to 25 subscribers, with all PRO features and ReferralHero branding.

Which email tools does it connect to?

ActiveCampaign, AWeber, ConvertKit, Klaviyo, MailChimp, Moosend and Sendlane.

How is it priced?

A flat monthly rate per tier with a cap on members. Annual prepay gives three months free.

Can it do more than referrals?

Yes. It also offers affiliate programs, contests and waitlists.

Does ReferralHero have an API?

Yes. It has a REST API, and API access and webhooks are on PRO and PREMIUM.

How fast can I set up a program?

A program can be built in 48 hours.

What help does ReferralHero offer?

24/7 technical support, a Support Center with 50+ articles, free learning resources and email support at support@referralhero.com.

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